The Detroit Society for Coatings Technology presents:

This Year’s Theme

Defining Challenges, Discovering Solutions

Keeping pace with technology advances is tough! The automotive industry not only faces new coatings challenges—regulations, design, processing—but new twists to historical challenges: corrosion, appearance, and applications.

Defining these challenges helps drive new discoveries and new solutions. Industry leaders use innovation expertise, whether in benchtop formulation or computer simulated modeling, to bring solutions to market.

The 2018 FOCUS Conference will highlight solutions to industry challenges, and preview future concepts. Join us.

What to Expect

  • Continental breakfast
  • Two concurrent tracks featuring expert speakers on the leading edge of coatings technology
  • Panel discussion
  • Lunch (vegetarian available)
  • Poster session highlighting the talents of students from local colleges
  • Exhibitor tables from industry suppliers
  • Networking opportunities throughout the day
  • An outstanding value for your dollar!


MSU Management Education Center

811 W Square Lake Rd, Troy, MI 48098